Make sure your grammar is correct and be as concise and clear as possible, it will allow you or your presenter to improvise and expand on what is written in the script. Avoid unnecessarily flowery words or sentences that don’t add to what you’re trying to say. When you write a radio script, try to keep it as tight as possible. Read it aloud to see if it flows and sounds natural, then edit appropriately. If you’re having trouble writing, try talking through your script. Try to write as though you’re speaking off-the-cuff and inject some personality into it. Likewise, depending on your audience, consider including slang terms, although only if appropriate nothing will switch a listener off faster than cringe-inducing attempts to sound ‘hip’ or ‘trendy’. Sounding natural is simple use contractions like “don’t” and “can’t” instead of “do not” and “cannot”, as people don’t normally talk like that unless in formal situations. One of the reasons people tune into radio is for companionship, whether for long drives or doing household chores, so sounding like Hal 9000 isn’t going to fill the void in someone’s day. Don’t make the mistake of writing too formally, as it results in a stiff-sounding read through. A script should sound natural when reading aloud. Wooden conversations are difficult to hear.
So with that in mind, write a radio script that works for you, structures your content, and keeps listeners engaged. The careers of both presenters didn't fully recover for nearly 2 decades.Ī cautionary tale like Brand and Ross highlights how badly presenters can get things wrong. Instead, focusing on The Daily Mail (the newspaper that reported the story) supporting Germany in the 1930’s prior to WW2, trying to shift the focus rather than taking responsibility for what he said.īrand later left the BBC altogether. In a follow-up show, Brand attempted to apologise. Swearing, sexual references, and multiple attempts to apologise failed and descended into more attempts at humour.Īfter the British press picked up the, the two were suspended from the BBC. On the flip side, take Russell Brand and Jonathan Ross' epic fail on BBC Radio 2 back in Ocotber 2008.Īfter a guest (Andrew Sachs) didn't answer, the two left a number of inappropriate voice messages regarding Brand’s relationship with Sachs’ granddaughter. Earn trust by being respectful and creating engaging content. Blaming or broadcasting misinformation.Talking excessively (when it's not a talk show).Avoid anything that would turn people away. No one likes a bully, so be kind and understanding to engage with your listeners. Earn trust by being respectful and creating engaging content.Īnything that paints you in a negative light should be avoided. An abrasive personality works for Howard Stern, but not for everyone. So steer clear of things like swearing and nail-biting topics (depending on your audience). You don' want to upset your audience, drive them away, and possibly ruin your reputation. Both writing scripts and 'on-the-fly' presenting. Before you write a radio script, you should know the many pitfalls.
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